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Create a powerful personal brand and catapult your networking ROI, referrals and influence

Personal Brand Mentor is an online program that takes you step by step through the process to create an authentic, solid and lasting personal brand.  Influence what others say about you when you’re not around so they are saying the right things.

I’m loving your Networking Mentor course. Such valuable information. The program has highlighted areas I’m working on now to further improve and develop. I really enjoyed the Master Plan lesson and the workbook is incredibly powerful for developing a successful networking strategy.

Debra Sinclair

Director, Liquid Mango Consulting

Your personal brand is important.  Your reputation relies on it.  Personal Brand500It can make the difference when being selected for an opportunity or when being referred by others.  A strong personal brand can linger long after you’ve left the room.  A strong personal brand embeds you in the minds of those you meet.  A strong personal brand makes you memorable.

A personal brand is the perception or emotion maintained by someone other than you that describes their experience of having a relationship with you. Your personal brand is how others describe you when you are not there.

In this 8 module course you will be armed with the tools to:

  • Understand the basics of branding and how it applies to you.
  • Delve into your offering and discover what really drives you and how to harness it to get you there faster.
  • Use a proven step by step process to create your own powerful brand and signature style.
  • Learn how to communicate your brand with confidence and authenticity.
  • Leverage your brand for personal success.
  • Utilise your networks to market your personal brand
  • Create a consistent online and offline personal brand
  • Learn how to influence how others see you and be known for the right reasons.

A solid brand isn’t just trendy, it’s critical for your career.  Whether you like it or not!  Your brand is important whether you are running your own business, managing your career, a public figure (or planning to become one) and also as a student.  Remember that Google never forgets and anything online stays there so it is in your best interest to manage your personal brand effectively from the start.

Your grand kids will “Google” you one day!

This course is an excellent precursor to the online course Networking Mentor

Relationships are key in life… It’s all about who you know! I was very fortunate to meet Kim McGuinness through her networking and mentoring work and it has been a blessing to receive her guidance. She has incredible experience, deep knowledge and a true passion for helping people connect, learn and share. I truly admire her authenticity, genuine care for others and ambition. She knows how to nurture her relationships and she guides others to do the same. With Kim’s support, I have grown a strong and reliable network which has become a source of personal and professional development. I’m very grateful for her support and I would highly recommend her work through Networking Mentor. Kim Larochelle

General Manager, The Helsmann Project


Understand the fundamentals of branding and why it is important. We look at what what makes up your brand equity and how to ensure you are sending the right message. Always.


Understand where you fit in the world and what your strengths are. Understand how others see you and how to research what they really think so that you can become the best version of yourself. We discuss transparency and authenticity in a way that you are always in your zone and moving forward.


What makes you happy? Have you given this much thought in the context of the rest of your life? Understand your key drivers is a critical part of building your personal brand in an authentic way. Understand what your value are, your value ladder and the profound impact your values can have on your personal brand.


In this module we discuss your vision, your mission and your personal brand statement. This is the module where you begin to craft your true brand that you can put forward to the world. You will learn how to capture brand builders, create your reputation and enlist the help of others to showcase your brand in the right way.


When did you last Google yourself? Did you like what you saw? Could it be improved? Learn how to modify or create your digital story so that your clients, business partners and even your future grand-kids see you in the light you intended! Understand social media and how to put forward a multi-faceted personality that is perfect for each individual domain. Understand the different voices required for each platform that all combine into one powerful brand message.


In this module we go through your traits, attributes, strengths, competencies and weaknesses to build a comprehensive and robust brand that will stand the test of time. Learn how to understand your brand so that everything you do from here on in is consistent with your brand and congruent with your strengths. Be your best self, always.


Module 7 is all about inner strength and outside packaging. We discuss inner strength and courage, integrity and integrity markers along with reinforcement of your values. How we package our inner wisdom is important too. It takes less than 30 seconds to create a first impression! We’ll look at style, image and colours and how you present to those who matter.


Give your brand a boost through appropriate networks and social media avenues. In this module we discuss what is available currently and how you can truly live your brand within the office walls or the wider community. We discuss how to track your story and build brand assets that are useful and add bricks to your wall of fame.

The Networking Mentor course is making me re-think what I know about relationships. Kim’s passion and authenticity can be felt in every module of the course making it so easy and engaging to keep up with the material. The content is very clear, the slides are simple and to the point. The workbooks are a perfect tool to take the theory to the practical world and get hands on with what’s being presented. Thanks for the effort on putting it all together in such an attractive way.

Felipe Jara

Leadership Consultant, People for Success Pty Ltd


Step by Step Process

An 8 module online course built with love. Enjoy world class training with clever, actionable steps to purpose build your personal brand. Built for you.

Multi-mode learning

Listen, read or watch. Fully responsive across all devices so you can learn when it suits you. Your course dashboard will always keep up with your progress.


Worksheets That Work

Worksheets that work and guide you through the process for your situation. Need help? Monthly Q&A webinars and our support team are standing by.

Change Your World

Imagine the difference to your life with a few more referrals each month or that elusive job opportunity you have always wanted. What would that be worth to you?

Your personal brand is your gateway to opportunity

This step by step program will guide you through the process to create a rock-solid personal brand that invites opportunity and referral.

About your facilitator

About your facilitator

Kim McGuinness

I love watching people. As a qualified marketer and someone addicted to brain research, I am fascinated and curious about people and what makes them tick. I am also fascinated by the cues and triggers that create true friendship and mutual respect. I spent over 20 years running business networks, events and mentoring programs and, since I sold my previous business Network Central, have been coaching others how to build extraordinary networks and personal brands that take them places. Networking Mentor is the result of this work and is a tested system that will purpose build your network from the ground up without driving you nuts in the process. Check out my LinkedIn profile for more information about me and don’t forget to connect!

So glad you’re finally doing a mentor program, Kim! Can’t think of anyone better qualified. Recognised expertise? Tick. Stellar track-record? Tick. Focus on connection not contacts? Tick. But what’s so great about you as a mentor is who you are as a person. Huge integrity, warmth and generosity mixed with ballsy pragmatism and a wicked sense of humour. Awesome combination. Love working with you! Mo Fox

Director, Studio Thinking


“Hi Kim, I would like to thank you for sharing your knowledge and advice. I thought I was quite a natural networker, but your tips & advice have made me look at networking in a completely different light.”


“I was a networking ninja at the … event last night! I’m amazed how effective my networking was, by following your simple advice!”


“In the past months, Kim has been helping refine my business vision and business development strategies through her Networking Mentor program, and I’m really appreciating the insight and value she has already added to our business. Sometime, it takes an outsider to really provide clarity on what needs to happen and how! Thank you Kim, your mentorship rocks!”


“My network has changed dramatically and I can credit your presentation as the catalyst. In fact I’ve even written a chapter in a book on my Top Networking Secrets.”


“I always find Kim’s passion and perspective refreshing, energetic and motivating. Kim sets an example and challenges us all to step out of our comfort zone and get more out of life and work.”


“Your expectations with Kim with always be exceeded. She knows how to deliver above and beyond what you could imagine. Her attention to detail and passion for excellence are demonstrated in everything she does.”


Ready to build a rock-solid personal brand?

This step by step program will guide you through the process to create a rock-solid personal brand that speaks for you when you are not around.  Create a referral engine that will catapult your business success.

Get ahead in your business or career

Networks are critical to business success. Get the free Referral Generator Checklist to give yours an injection of magnetic mojo. It's a lot easier than you might think!

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